Should I Dump My Reciprocal Link Partners?

Aug 25, 2008 - 9:28 am 7 by
Filed Under Link Building

Back in the day when reciprocal linking was useful, some webmasters were trigger happy and aimed to link to everything that would link back, even if there was no relevancy from site to site. Over the past few years, many of those reciprocal links were not as reciprocal as they used to be, as other webmasters became savvier and realized there was likely no value in these links.

With this being the case, a webmaster has looked into his links and noted that it's probably about time that he should revamp his "directory" of links. Should he dump everyone (especially the irrelevant links) or just a few select individuals who aren't linking back and aren't relevant either?

Forum members at WebmasterWorld suggest to keep only the relevant links (and pages that actually exist) and inform all webmasters that these links are to be dropped. Additionally, you don't need to necessarily aim for a 100% reciprocal link ratio. Instead, it should be "somewhere between 30-80% [reciprocal link ratio] which shows the search engines you are linking for your end user and not necessarily for reciprocation."

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Tanked Rankings after Title Tag Adjustment