Serving Different Content Based on Search Query: Is This Allowed?

Jun 25, 2008 - 9:45 am 0 by

A High Rankings Forum member has an interesting question about a website he maintains. In the particular example, he is selling a niche item within a broader category. I'll use an example for illustrative purposes: he's basically selling "children's books." However, he notices that he's getting general traffic from "books" sites, though his specific focus is children's books. Now he realizes that he could potentially benefit from the "books" site traffic, so he's coded some different content to be served based on a particular search phrase. If you're searching for "books" in general, you'll get different content than if you're searching for "children's books," he explains.

Is this a problem?

High Rankings forum member rolf says it might be. It feels like a win-win situation -- you're serving the right content for your visitors while still benefiting from the traffic. But is it safe? It's hard to say. As rolf puts it, "you are technically breaking the rule about serving one thing to spiders and another to visitors."

Forum discussion continues at High Rankings.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Google Map Maker Launched