A WebmasterWorld thread asks if it is normal to see a downgrade in rankings soon after conducting a link building campaign. In other words, a webmaster builds links to a site that ranks average. The next few days, the webmaster notices a drop in his rankings for the site. Is that something typical, only to see it go back up even higher the next few days?
The answer is no. It is not typical to see a site first decline in rankings when conducting link building.
WebmasterWorld administrator, tedster said:
The effect of good new links can grow over time, but an immediate drop in ranking is not something I've ever noticed.
He is supported by WebmasterWorld's link building moderator, martinibuster, who said:
I agree, a boost in ranking is normal. Not unusual subsequent to a temporary boost to experience a drop to a few places higher than you were before, and maybe even some bouncing afterward for awhile until it settles. A total drop in rankings sounds abnormal.
What can be the cause of this webmaster's recent drop in rankings? Very hard to say, being that there are a ton of variables in play. But maybe the type of links this webmaster obtained were not so "trusted" as they might have appeared at first glance?
Time to find a new link building company? Maybe.
Forum discussion at WebmasterWorld.