Daily Search Forum Recap: June 17, 2008

Jun 17, 2008 - 5:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Associated Press Goes On Rampage Against Bloggers
    Blogger Mathew Ingram reports that the Associated Press has gone after a news blog for infringing upon copyrights. In summary, the AP has gone after a blog that posts short excerpts pointing to original AP articles, claiming that "fair use" does not permit this practice. What's the rationale? Some people think that they're not willing to let go of old practices. The AP is pissed that their antiquated business model no longer exists. The AP
  • Eric Enge Interviews Matt Cutts on White Hat Link Building
    In a very interesting interview, Eric Enge spoke with Matt Cutts on link building. What's good link building? In many cases, Matt thinks that the best links are those that are original research and provide value to readers in the form of a Firefox extension (that's somewhat related to the website). Matt also discourages against too much reciprocal links (but it's natural to have a bit). He also discusses affiliate programs, widget bait, SocialSpark (and
  • Google Toolbar is Now Available for Firefox 3
    Today is the day that Firefox 3 is supposed to be unleashed to the wild. I don't see an official download link yet (according to Dave Woods, it won't happen until 6PM BST, which is 1PM EST), but if you're preparing to get it, note that the Google Toolbar is now available for Firefox 3. A number of Firefox users were waiting to upgrade to version 3 based on the availability of Google Toolbar, and
  • Future Of Google's Pay Per Action Model Uncertain
    Google launched their Pay Per Action ads a little over a year ago. Since then they have tried expanding it and marketing it to publishers and advertisers. We have extensive coverage of the Google Pay Per Action product at this site, if you want to check the history on it. Today, I noticed a Google Groups thread that might imply that Google is having second thoughts of the product. AdWordsPro Sarah, an official Google representative,
  • Google Hosting Second Live Webmaster Chat June 19th
    Google has announced the details of the second live chat session for webmasters and Googlers. The first live chat session was a huge success, I posted transcripts and so on at our site if you missed it. The next live chat session is taking place this Thursday, June 19th at 5pm (EST). To join this event, you must go here and on the top left hand side of the page, click on register and fill
  • Did Google's PageRank Penalty Help Publishers?
    A WebmasterWorld thread is suggesting that after his site was hit by the PageRank penalty from several months ago, he has been getting more qualified advertisers. Here is what this publisher is saying: I've noticed an increase in quality advertisers since Google de-ranked our resource pages. We used to get tons of advertising requests from sites just for our PR...we also had to refuse many of them for being off topic and low quality sites.
  • Beware of Yahoo Search Marketing Phishing Email Scams
    A couple weeks ago we reported that more Google AdWords phishing email scams were being sent out. While those emails continue to be sent out, the same scam artists are sending out similar emails branded for Yahoo Search Marketing. Here is a picture of the email I personally received yesterday, that I know many others are also receiving: Yes, it looks extremely similar to the AdWords phishing scams, in fact, it appears to be from

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