Did Google's PageRank Penalty Help Publishers?

Jun 17, 2008 - 7:31 am 1 by
Filed Under Misc Google

A WebmasterWorld thread is suggesting that after his site was hit by the PageRank penalty from several months ago, he has been getting more qualified advertisers. Here is what this publisher is saying:

I've noticed an increase in quality advertisers since Google de-ranked our resource pages.

We used to get tons of advertising requests from sites just for our PR...we also had to refuse many of them for being off topic and low quality sites. These sites are no longer contacting us, but better sites are now advertising. They get the targeted traffic and it looks good having them as a resource.

Now, even though the PR went down, our site ranking is still high in the search engines because it is a quality content site. They didn't dink us in search ranking, just in advertiser PR.

This site has been hit with the same PageRank penalty. Have I seen a decrease in the number of people requesting I exchange links with them? Far from it. But I think there may have been a drop in the number of requests to just buy PageRank. So, on that level, I do agree - it saves me a lot of time in terms of weeding out the bad advertisers from the good.

So less advertisers are requesting to "buy PageRank" and more advertisers are interested in actually promoting their product/service and/or supporting this site. Which is exactly what I want. I also assume this is exactly what Google wanted, so can this turn into a win-win situation for Google and publishers? I certainly hope so.

For more history on the PageRank penalties, see here, but also note this also, before seeing the first link.

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Beware of Yahoo Search Marketing Phishing Email Scams