Eric Enge Interviews Matt Cutts on White Hat Link Building

Jun 17, 2008 - 9:32 am 1 by

In a very interesting interview, Eric Enge spoke with Matt Cutts on link building. What's good link building? In many cases, Matt thinks that the best links are those that are original research and provide value to readers in the form of a Firefox extension (that's somewhat related to the website). Matt also discourages against too much reciprocal links (but it's natural to have a bit). He also discusses affiliate programs, widget bait, SocialSpark (and says that they're doing a good job), and other link building topics.

It's an informative interview that deserves a full read. While some people believe it's common sense, many people have found that it's entirely valuable.

And original research really does pay off.

That little tidbit alone is one of the best, if not the best, way to get 'white hat' links. Combine it with an aggressive link building campaign to maximize your results, but the 'original research' concept of link building works like crazy.

I've found that the best articles include a lot of original research. It looks like I'm not alone.

Forum discussion continues at Sphinn and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 24, 2024

Jul 24, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 23rd

Jul 24, 2024 - 7:51 am
Google Search Engine Optimization

SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates

Jul 24, 2024 - 7:41 am
Google Ads

New Google Local Service Ads Budget Options

Jul 24, 2024 - 7:31 am
Google News

Google Ad Revenue Up 11% - $64.62 Billion In Ad Revenue

Jul 24, 2024 - 7:21 am
Google

Google Outlines Videos In Search Results

Jul 24, 2024 - 7:11 am
Previous Story: Google Toolbar is Now Available for Firefox 3