The Six Laws of Ethical SEO

My good friend Adam Audette wrote a great post on the 6 principles of ethical SEO. In his article, he explains:

1. Don't do any harm and engage in aggressive techniques. You don't want to hurt their brand.
2. Focus on the community and provide valuable information for them.
3. Fix problems, even if that means to give your clients the cold, hard truth and information they don't want to hear.
4. Internet marketing requires a combination of smaller disciplines to be powerful. Social media alone won't cut it. Neither will SEO.
5. Don't only do SEO. Teach it.
6. We should build scalable solutions so that the client will continue reaping the rewards of our campaigns.

Adam's post is interesting and a great read in itself. The ensuing discussion is also a good read -- it's all about everyone's individual ethics, and Adam has a lot of great points.

Forum discussion continues at Sphinn.