Algorithms Alone Won't Cut It: Human Powered Search is Coming

May 29, 2008 - 10:14 am 1 by

At Search Engine Land, Danny Sullivan discusses how search 4.0 will integrate human elements and that editorial decisions will help keep the freshness and relevancy of results. (In case you were wondering, search 1.0 from '96 used on-the-page criteria, search 2.0 from '98 used off-the-page criteria, and search 3.0 from 2007 included universal search).

But times are changing. Google Personalized Search is already incorporating our preferences in search results. Social networks can be tapped into for some personalized results. Mahalo uses human editors, as does Wikia. It's something that we're likely to see more of in the upcoming months.

Is Search 4.0 today's reality, though? The Sphinn discussion suggests that Danny is a bit early in his assessment. It's coming, but it's not yet here. (Still, Danny's pretty darn good at what he predicts in terms of search, so I think the column is timely.) On that note, I don't think Danny intended to say it's here now (we know it isn't), but that he's all ready to coin the phrase "search 4.0" to mean human powered search.

Gary Price mentions that library and academic tools have been human-powered for years. Gary has a point, but these aren't as mainstream as Google. I believe that the interesting part of this all is that Google is taking that direction to keep its results top notch (and to avoid gaming).

Forum discussion continues at Sphinn.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am
Google

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Google Search Engine Optimization

Google: Should We Explain The Crawl Stats Report in Search Console

Apr 17, 2024 - 7:11 am
Previous Story: Google Audio Ad Quirks