Daily Search Forum Recap: May 29, 2008

May 29, 2008 - 5:00 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Algorithms Alone Won't Cut It: Human Powered Search is Coming
    At Search Engine Land, Danny Sullivan discusses how search 4.0 will integrate human elements and that editorial decisions will help keep the freshness and relevancy of results. (In case you were wondering, search 1.0 from '96 used on-the-page criteria, search 2.0 from '98 used off-the-page criteria, and search 3.0 from 2007 included universal search). But times are changing. Google Personalized Search is already incorporating our preferences in search results. Social networks can be tapped into
  • Google Audio Ad Quirks
    Those using Google Audio ads are reporting that there are some problems when resuming ads. If a campaign is paused, you apparently cannot resume it. If a campaign is stopped, you also cannot resume it. Another issue that was reported is that some advertisers cannot run their audio ads on more than one station. AdWordsPro.Steph writes a response on the Google Groups thread and says that you're unable to resume a campaign once it's stopped.
  • Belgian Publishers Demand $77.5 Million of Damages from Google
    PC World has an article about how Belgian publishers are looking to sue Google for $77.5 million in damages for "for violating copyright law by publishing their articles on Google News and caching their web pages." This has been going on from at least several posts that have discussed this case. Forum members are still wondering why it's an open case -- they think the $77.5 million request is a bit much, but they must've
  • Embedding Related YouTube Videos May Increase Your Ranking in Google?
    Talk about theories! A WebmasterWorld thread has a theory that was posted by senior member, travelin cat, who noticed that his top ranking pages tend to have related YouTube video's embedded on them. The YouTube videos are not his videos, just random videos that seem to be related to his content. The member who posted this theory seems to not believe his findings himself. He decided to test out his theory by adding YouTube videos
  • Google Does Not Recommend Keyword Insertion in Display URL
    A Google Groups thread, an advertiser is asking for advice on if Google supports the keyword insertion technique within the display URL. Keyword inserting is a method of dynamically inserting the searchers query in your search ad. For example, if you sell computer electronics and someone searches on [MP3s], you can tell Google to show MP3s in the title, description or display URL of your ad automatically. No, you do not need to create an
  • SMX Advanced 2008 Conference Coverage Schedule
    Can you believe it, it is almost a year since the first ever SMX Advanced show hit the stage. Next week is the second SMX Advanced show, following several successful SMX presentations, hosted by Danny Sullivan. Like always, we at the Search Engine Roundtable will be providing the most comprehensive coverage of the search conferences. We will be covering virtually all of the sessions being offered by the conference. There are three sessions per time

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