Matt Cutts Discusses Google's Knowledge of Spam

May 13, 2008 - 10:09 am 1 by

At the recent Web 2.0 expo (which I totally wish I went to), Matt Cutts presented on "what Google knows about spam." I actually watched the 9+ minute video (yay me!) and found it informative. Basically, he summarizes a few key points: you should build reputation and trust into your system, you can thwart and frustrate spammers (as they're people), and you should try to make your system hard to infiltrate by spammers.

He even added a slide (so that he wouldn't be "burned in effigy," as he put it), to acknowledge that SEO is not spam and that if you work with whitehat SEOs, they'll be pretty open in terms of what they're doing to optimize your site.

Here's the video, or you can go to Matt's site to watch the video, see the slides, and read the tons of comments he received.

Thanks Matt for the useful presentation. You did a good job. :)

Forum discussion continues at Sphinn and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Adds Video to the News Mix