Low CTR: Is Google AdSense Encountering a Glitch?

Apr 11, 2008 • 9:38 am | comments (1) by | Filed Under Google AdSense

A Google AdSense publisher at WebmasterWorld is reporting that his highest earning day had poor performance. He wonders if it has something to do with a new AdSense glitch or if this problem is just personally impacting him.

Fortunately for him, he's not alone. One member reports that the ads were not very contextually relevant. Another reports that it may not be a glitch after all but is reporting instead that his earnings dropped after Google added scrolling arrows to AdSense adds.

What recourse do you have? Martinibuster lists four things you can check in your website's log files:

  1. What keywords did your visitors use to access your site? Is it different than previous days?
  2. What are your most popular pages? Are those different than previous days as well? What were the earnings on those pages?
  3. Are more people abandoning your pages than in previous days?
  4. How deep did your visitors venture into your pages? Is this any different than how they performed previously?

Martinibuster (and other forum members) also report that he didn't have a problem with AdSense during this time. Other members believe that it may just be tax season playing into the behavior of some website visitors who cannot make a purchase until they finish paying their dues to the IRS.

I guess you never know.

Forum discussion continues at WebmasterWorld.

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