Daily Search Forum Recap: March 20, 2008

Mar 20, 2008 - 6:22 pm 0 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • SES NY '08 Conference Recap
    It is weird writing a conference recap while sitting in my office but that is where I am. Like most New York conferences, I commute back and forth - so no flying for me (thankfully). In any event, the Search Engine Strategies New York show is now over. It was the first big show that Danny Sullivan did not run, so yes, it did kind of feel like it was missing something, at least from
  • Searches Down Month-To-Month: Google Gains Slightly More US Market Share
    comScore released February 2008 U.S. Search Engine Rankings which showed that month-to-month, search volume was down about 6-percent from January 2008 to February 2008. Here are the stats on that by engine: At the same time, Google gained slightly more market share in the US, when compared to the previous month. In February 2008, Google saw a 59.2 percent share up from 58.5 percent in January 2008. Note, Danny hates comparing stats month to month
  • Google AdWords To Limit Site Exclusion Feature To 5,000
    A WebmasterWorld thread reports that Google has plans in the near future to limit the number of sites you can exclude as an advertisers in the Site and Category Exclusion area of AdWords. Here is a screen shot to shock your memory on what I am talking about: Reportedly, if you currently are already excluding your AdWords ad from showing on over 5,000 sites within the Google content network, you are safe and Google won't
  • Google Should Add Inbound Link Opt Out Feature to Webmaster Tools
    Recently, one of the most requested Google Webmaster Tools features I have been hearing through the forums either directly or indirectly is the ability to mark links as links you do not vouch for. Even though we have said time and time again that links can't hurt you, no one believes it. Not only do people feel they can hurt you, they feel they can kick you while you are down already, which makes it

Search Engine Strategies Conference:

  • Beyond Linkbait: Getting Authoritative Online Mentions
    Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links. Moderator: * Sage Lewis, Search Engine Watch Expert
  • Oldtimers: The Impact of Search on Brand Health Metrics
    Kevin Ryan said it is very hard to run a session like this because he knows everyone for a long time. "We were doing this when no one else was." Here are some of the "founding fathers of the industry" as we know it today. Rob Graham, Vice President of Creative & Technical Training, Laredo Group is first up. How do we use search as a market research tool? How do we know what we
  • Staffing Up for Search
    3 Speakers Kendall Allen, Managing Director, Incognito Digital Mike Moran, Distinguished Engineer, IBM Nell Thompson, Director of Education, Media Arts Full Sail Allen's Presentation: Talent Considerations: 1. what's your organization 2. role 3. values and flaws - 6 profiles 4. the drivers of talent 1. What's your Org? Staffinf up = reviewing and hiring an agency indiependant, building out an agency or client side group, or simply marketing your next killer hire. 2. What Role?
  • Morning Keynote: Andrew Tomkins
    Thursday morning SES New York keynote address by Andrew Tomkins, Chief Scientist, Yahoo! Search Mike Grehan has called him the smartest man in search today! Where does Yahoo see search going? Will be the subject of much discussion today. Eg of a search ... looking to book a vacation to Tuscany. Start searching .... need hotel, car, flight, etc. Go on trip. Enjoyed it immensely. Now I want to find that amazing coffee I drank
  • Podcast & Audio Search Optimization
    With the inclusion of audio results in the main search pages, search marketers must now include audio (podcast) optimization in their tactical toolkits. This session will cover the why and how of audio search optimization, including how to use RSS to increase reach. Moderator: * Lee Odden, CEO, TopRank Online Marketing Speakers: * Amanda Watlington, Owner, Searching for Profit * Daron Babin, CEO, Webmaster Radio Amanda Watlington speaks first: Why new rules for customer engagement

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