Microsoft Launches Smart Web Ads

Feb 7, 2008 • 8:15 am | comments (0) by | Filed Under Microsoft Bing Ads (formerly adCenter)

Yesterday, Microsoft showed off new forms of advertising, including demographic targeting and ads in video clips, according to Forbes.

Some of the proposed ad changes include targeting advertisements around key ideas rather than hundreds or thousands of keywords. The ads are not so search-centric and rely on browsing habits, such as watching videos.

One crunched a clip, looking for the most appropriate stretch of time and spot on the screen for an advertiser's 'bug,' or logo. For example, if a car company wanted to show its logo for 10 seconds in the bottom-right-hand corner of the screen, the computer program would find the 10 seconds in which the logo interferes least with the action in the video.

Other possible implementations include text links that correlate to what someone is saying.

Sounds like a promising future in advertising for Microsoft.

Forum discussion continues at WebmasterWorld.

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