Will Facebook SocialAds Compete with Google AdSense?

Oct 31, 2007 - 9:15 am 3 by
Filed Under Google AdSense

Want some cash? Got a Facebook application developed? Numerous reports to Facebook developers suggest that Facebook is looking for some cash, and they're willing to share. An application developer has received the following email:

Dear Facebook Application Developer,

Would you like to drive more users to your app? We've expanded our pay-per-action (PPA) beta test and would like to invite you to participate by creating ads for your Facebook application. [snip]

A WebmasterWorld member has pointed out that Facebook is intending to launch SocialAds next week so that advertisers can target Facebook users anywhere. Will SocialAds end up competing with Google AdSense if these ads can be viewed everywhere?

That's certainly a thought. Danny Sullivan suggests that Google is launching a competitive campaign of its own: OpenSocial.

Who do you think will win this battle? Facebook clearly has the lead in the social sphere. AdSense clearly has the lead in the advertising sphere. Will the tides change with the times?

Forum discussion continues at WebmasterWorld.


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