Is In-House SEM Ineffective? Forum Members Don't Think So.

Aug 27, 2007 - 9:55 am 7 by

In response to an article by SEMPO about the ineffectiveness of in-house search engine marketing (caution, PDF link), Search Engine Watch members believe that SEMPO is off the mark.

The article highlights obstacles that get in the way of efficient outsourced SEO:

  1. SEO/SEM campaigns are time intensive.
  2. SEM requires dedication.
  3. SEM is very competitive and the market drives costs up.
  4. Successful SEM campaigns demand accurate tracking and analysis of effectiveness.
  5. In-house SEM programs often are unaware of search engine policies.
  6. In-house SEM programs do not have support.

But forum members believe that there are advantages to in-house SEO, such as keeping confidential information confidential, having more insight into the industry to which the marketing is being performed, and having internal control of the people within the company for whom the responsibilities lie.

Having someone in house provides a dedicated resource and know-how for any search marketing campaign. Being able to hire someone solely for the job of search marketing is very effective.

Forum discussion continues at Search Engine Watch Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: A Look at Microsoft's Tafiti, a Silverlight Powered Search Engine