The EvilGreenMonkey Dishes Out on 'Dirty PPC Tactics'

Aug 27, 2007 - 8:56 am 0 by

Rob Kerry, a contributing author to Search Engine Roundtable, has recently written an article on Search Engine Watch about black hat PPC tactics. He shares information about how by circumventing the human moderation filter, advertisers can display a different URL than is actually clicked through on the ad. Furthermore, if you set up multiple "phantom companies" all with unassociated bank accounts, you can flood the ad space for particular terms and push competitors out of the sponsored listings. Finally, Rob says that you can outbid your competitor and display an identical ad with a different click-through URL, giving yourself a clear advantage.

These are dirty tactics indeed, and Rob says that if you utilize them, you should do so with caution.

Have you ever tried this? Have they helped you? What are your thoughts?

Forum discussion continues at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing SEO

Bing Gains Support For data-nosnippet HTML Attribute

Oct 16, 2025 - 7:51 am
Google

AI-Generated Google People Also Ask Almost Doubles In 3 Months

Oct 16, 2025 - 7:41 am
Google

Nano Banana Comes To Google Search Via Google Lens

Oct 16, 2025 - 7:31 am
Google Ads

Google Ads API Version 22 Now Available

Oct 16, 2025 - 7:21 am
Google

Google Read Aloud User Agent Updates Which Services Use It

Oct 16, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: October 15, 2025

Oct 15, 2025 - 10:00 am
 
Previous Story: JohnMu is Google's Next Webmaster Trends Analyst