A Search Engine Watch Forums thread has an interesting discussion where a publisher of content that supports his specialty product is noticing his content is being used on sites with Google AdSense ads. He explains:
The thing is, lately there are so many copycat websites that give people the same information but they don't sell anything. They just sell Google ads that often lead to our site because we are one of very few actual sellers. Some of these guys are search engine pros, with their content and skill they are leapfrogging our natural search results.
This individual sends out a newsletter and has over 80,000 customers who may receive these newsletters. He was wondering ways he can utilize his readers to help him either 'thawte' or protect himself against those MFA sites.
He came up with an idea to ask those readers to link to his site, if they like his content. Plus, he is thinking of asking his readers to go to review sites, such as Epinions, and give them a positive review.
Overall, if he has an 80,000 user target base. He can and should ask for that link. But he has a greater opportunity to turn his useful content into some sort of useful widget, a widget that can be embedded on his readers' site, that links back to his authoritative site.
Forum discussion at Search Engine Watch Forums.