How Should You Handle High-Performing Keywords in Google AdWords?

Aug 17, 2007 - 9:56 am 3 by
Filed Under Google Ads

A Search Engine Watch Forums member asks if he's been given solid advice: basically, he was told that he should delete his highest-performing keywords from his current Google AdWords group and put them in a group of its own.

I've never heard of such a thing myself, but AdWordsAdvisor confirms that this is not the way to go about dealing with high-performing keywords. In fact, AdWordsAdvisor says that you shouldn't relocate any high-performing keywords; just delete the poor performers or give them another group dedicated to trying to optimize them and help them perform better.

I would actually suggest the opposite approach - which would be to keep your best performing keywords right where they are, and either:

* get rid of low performing keywords altogether, or

* create new (and very carefully targeted) ad groups for them - to give them their best chance of performing better.

When I say a 'very carefully targeted ad group' I mean a short list of keywords which are all about the same thing and a well written ad which is also about that exact same thing.

This, as opposed to the rumor that's been circulating, is solid advice.

Forum discussion continues at Search Engine Watch Forums.


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