How To Geotarget Your Google Ads to a Specific City

Aug 17, 2007 - 10:26 am 3 by
Filed Under Google Ads

A HighRankings Forum thread asks if there's an easy way to geotarget to a specific city and not to a general regional area (like Orange County, CA).

Indeed there is. There are many ways to target your ads, from countrywide (e.g. United States) to regional to citywide to a customized selection (for example, a 5 mile radius from Lexington, KY).

By default, American advertisers will often see something that looks like this, with United States selected as the default region:

Google AdWords Regional Targeting (Default for US)

However, as previously stated, you can change to a different type of targeting: countries/territories, regional, or customized:

Google AdWords Targeting Options (Country, Regional, Customized)

It's likely that the advertiser at High Rankings was using this feature which targets specific metropolitan areas:

Google AdWords Regional Targeting

But if you want to drill down to city, you can do something like this:

Google AdWords City Targeting

Yes, Google AdWords is very customizable in this respect.

Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 15, 2025

Sep 15, 2025 - 10:00 am
Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
 
Previous Story: How Should You Handle High-Performing Keywords in Google AdWords?