IIS Flaw May Hurt Your SEO by Causing Duplicate Content

Aug 7, 2007 - 10:19 am 1 by

While doing a website evaluation for a client who hosts his website on Microsoft IIS, Ogletree noticed that Google was indexing a bunch of URLs that did not seem legitimate. These URLs were in the form of adding parenthesis between two slashes, like so:

http://www.microsoft.com/en/us/(I(id=1546973))/Default.aspx

It will take you to the same page as http://www.microsoft.com/en/us/Default.aspx.

Upon further investigation, ogletree found that if you use IIS and the .NET 2.0 framework, this will occur. A default IIS installation will not experience these strange side effects.

The problem with this is a threat to duplicate content, a concern that plagues many webmasters. As ogletree puts it, "You can also link to these new URL's and even submit them to a bunch of directories. It would create as many copies of the same pages as you like."

pageoneresults, WebmasterWorld moderator, says that there are other problems with IIS too. For example, since IIS filenames are not case sensitive, you can "wreak total havoc on someone's IIS hosted site." A scary thought indeed.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Ranking Volatility, Site Reputation Abuse Enforcement & Pichai On Search Quality - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 10, 2024

May 10, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Search Ranking Volatility, Site Reputation Abuse Enforcement, Pichai On Search Quality, HCU Recovery & More

May 10, 2024 - 8:01 am
Bing Search

Mikhail Parakhin No Longer Working On Copilot At Microsoft

May 10, 2024 - 7:51 am
Google Search Engine Optimization

Google: Site Reputation Abuse Isn't About Linking

May 10, 2024 - 7:41 am
Google Maps

Google Local Panel With Owner Attribute

May 10, 2024 - 7:31 am
Google Ads

Google: Proximity Not A Relevancy Factor For Local Service Ads

May 10, 2024 - 7:21 am
Previous Story: Is the Effectiveness of Google Reports Diminishing?