IIS Flaw May Hurt Your SEO by Causing Duplicate Content

Aug 7, 2007 - 10:19 am 1 by

While doing a website evaluation for a client who hosts his website on Microsoft IIS, Ogletree noticed that Google was indexing a bunch of URLs that did not seem legitimate. These URLs were in the form of adding parenthesis between two slashes, like so:

http://www.microsoft.com/en/us/(I(id=1546973))/Default.aspx

It will take you to the same page as http://www.microsoft.com/en/us/Default.aspx.

Upon further investigation, ogletree found that if you use IIS and the .NET 2.0 framework, this will occur. A default IIS installation will not experience these strange side effects.

The problem with this is a threat to duplicate content, a concern that plagues many webmasters. As ogletree puts it, "You can also link to these new URL's and even submit them to a bunch of directories. It would create as many copies of the same pages as you like."

pageoneresults, WebmasterWorld moderator, says that there are other problems with IIS too. For example, since IIS filenames are not case sensitive, you can "wreak total havoc on someone's IIS hosted site." A scary thought indeed.

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 2, 2025

Dec 2, 2025 - 10:00 am
Blog Administration

22 Years Covering The Search Industry

Dec 2, 2025 - 8:01 am
Google Search Engine Optimization

December 2025 Google Webmaster Report

Dec 2, 2025 - 7:51 am
Google

Google Rolls Out Gemini 3 & Nano Banana Pro In AI Mode To More

Dec 2, 2025 - 7:41 am
Google Search Engine Optimization

Google: 100MB Video Won't Have A Noticeable Effect On Your SEO

Dec 2, 2025 - 7:31 am
Google

Google Officially Tests Blending AI Mode Into AI Overviews

Dec 2, 2025 - 7:21 am
 
Previous Story: Is the Effectiveness of Google Reports Diminishing?