Should You Worry About Rankings if Your IP Address Changes?

Jul 27, 2007 - 10:22 am 1 by

A Search Engine Roundtable Forums member wonders if there is any consequence of having his IP changed on a website that ranks pretty well. Will the rankings plummet? Is this risky?

Members believe that a simple IP address change should not have any impact. However, moving to another hosting provider can be risky in terms of script execution and operation (you wouldn't necessarily want to have a PHP5 compatible site be moved to a server that runs PHP4, for example). You also may not want to move to an IP that hosts banned sites. That's a given.

Last year, Barry wrote about this and says that when moving providers, you should follow these three steps:

(1) Make sure all files are properly moved (2) Make sure the site functions properly (3) Try and keep your old site running on the old IP for two weeks after switching

Number 3 is most important . As he says, "search engines run their own domain name servers (DNS), and those servers don't always update their records as quickly as other DNSs."

Forum discussion continues at Search Engine Roundtable.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2025 Core Update Intense Impact Early

Dec 14, 2025 - 7:35 am
Search Forum Recap

Daily Search Forum Recap: December 12, 2025

Dec 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More

Dec 12, 2025 - 8:01 am
Google Maps

Google Gemini Local Results In Visual Formats

Dec 12, 2025 - 7:51 am
Google Ads

Google On AI Max Inferred Intent vs Raw Text

Dec 12, 2025 - 7:41 am
Google Maps

Google Maps Share Button Drops X For Reddit & Facebook

Dec 12, 2025 - 7:31 am
 
Previous Story: Google AdWords Advertisers Report Tracking Problem