Should You Worry About Rankings if Your IP Address Changes?

Jul 27, 2007 - 10:22 am 1 by

A Search Engine Roundtable Forums member wonders if there is any consequence of having his IP changed on a website that ranks pretty well. Will the rankings plummet? Is this risky?

Members believe that a simple IP address change should not have any impact. However, moving to another hosting provider can be risky in terms of script execution and operation (you wouldn't necessarily want to have a PHP5 compatible site be moved to a server that runs PHP4, for example). You also may not want to move to an IP that hosts banned sites. That's a given.

Last year, Barry wrote about this and says that when moving providers, you should follow these three steps:

(1) Make sure all files are properly moved (2) Make sure the site functions properly (3) Try and keep your old site running on the old IP for two weeks after switching

Number 3 is most important . As he says, "search engines run their own domain name servers (DNS), and those servers don't always update their records as quickly as other DNSs."

Forum discussion continues at Search Engine Roundtable.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button

Aug 28, 2026 - 1:30 pm
Search Forum Recap

Daily Search Forum Recap: August 28, 2026

Aug 28, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google GoTo Parameter Fight, PDFs Go Missing In Google, SEO For AI Responses & Google and Microsoft Ads News

Aug 28, 2026 - 8:01 am
Google Ads

Google Ads Book Buttons Expand To Search & Performance Max

Aug 28, 2026 - 7:51 am
Google Search Engine Optimization

Google Announces Search Updates For Transparency, Actionable Updates Get Blog Posts

Aug 28, 2026 - 7:41 am
Google

Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different

Aug 28, 2026 - 7:31 am
 
Previous Story: Google AdWords Advertisers Report Tracking Problem