Yahoo! Expanded Match Confuses Advertisers

Jul 27, 2007 - 10:37 am 0 by

On a Search Engine Watch Forums thread, AussieWebmaster asks if any advertisers have noticed an increase in impressions but a decrease in conversions. He believes that there is some "serious" expanded matching going on, especially as he found this tidbit at Yahoo's Search Marketing Help Section:

The Advanced match type displays your ads for a broader range of searches relevant to your keywords, titles and descriptions and/or web content. If you use the Advanced match type, and to help maximize the relevancy of your listings to search users, make sure you take advantage of Excluded Words, which are words or phrases that prevent a listing from matching a search query.

It's possible, some say, but the other possibility is that the Yahoo! network has added new partners.

Mel66 believes the problem is a combination of the two:

I think you're both correct - Advanced Match is too expanded for my liking; and you definitely have to watch for low-quality partners coming in and out of the network. We had one pop up a few weeks ago that sent us hundreds of bad clicks in a few days. By the time I contacted Yahoo about them, they'd shut down their site.

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Spam Update, Volatility & Indexing Bug, AI Overviews, Google Maps Exploit, Ads, Applebot - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 21, 2024

Jun 21, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Spam Update, Volatility & Indexing Bug, AI Overviews Tracking & FAQs, Google Maps Exploit, Google Ads, AppleBot & More

Jun 21, 2024 - 8:01 am
Google Updates

Google June 2024 Spam Update Takes Target

Jun 21, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Images Go Missing? Might Be A Quality Issue.

Jun 21, 2024 - 7:41 am
Google

Google Posts Safe Search FAQs

Jun 21, 2024 - 7:31 am
Google

Google Tests Floating Search Bar In Google Discover

Jun 21, 2024 - 7:21 am
Previous Story: Should You Worry About Rankings if Your IP Address Changes?