Yesterday, Digg made an announcement that it dropped Google as its advertising partner and has chosen to sign a three-year exclusive advertising deal with Microsoft. Search Engine Land quotes Microsoft's Steve Berkowitz about the move:
Our collaboration with Digg is about bringing our advertising technology and sales force to one of the fastest-growing sites on the Web and a true innovator in user-generated content. We believe advertisers will welcome Microsoft and Digg's combined strengths to forge more meaningful connections online.
DigitalPoint Forums members believe that this might mean that Microsoft will acquire Digg, but I'm not so sure.
WebmasterWorld takes a more rational approach. They have an understanding of the Digg community (Digg loves Google but is not so keen on Microsoft), and the story on Digg initially reflected that but people started simmering down as their comments got buried. ;)
Cre8asite Forums members echo the anti-Microsoft sentiment. And what Administrator Adrian said is very true:
I expect a lot of Digg fans will find some way to rationalise it. It's how they are, they're a big crowd of sheep in a way. If someone like Kevin Rose says "Microsoft's cool, we're going to use them for our ads", I reckon a decent sized portion of the Digg crowd would go with it.
I totally see that. Everyone follows Kevin Rose. Even I do.
On Sphinn, the story is a bit different. Search Engine Land writers had the story as did many other prominent blogs. But they were embargoed until 3PM EST. Did Kevin Rose break his embargo? It seems that he did -- two hours earlier. Oops.