Strange Bolded Letters in Google Sponsored Results

Jul 9, 2007 - 8:55 pm 5 — by
Filed Under Google

Yesterday, Jon West rang in with a tip about a specific search on Google for variations of the word ecommerce both with personalized web search enabled and disabled. As you may notice, the sponsored results are showing the letter "e" bolded throughout.

I created a screenshot of the result, but you can probably reproduce it. Click for full-size. Basically, all the letter e's, even in the URLs, are bold, but the rest of the letters are not.

Bold E's in Search?

Has anyone noticed this?

Forum discussion at DigitalPoint Forums

Update from Barry: Here is a clearer image, of the sponsored results from the right side of the page. It is easier to see here that the letter "e" is bolded throughout the URL area of the ad. Just look at the green font, and how it gets bold with the letter "e".

bolded-google-ad-e.png

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Gets Heated October 24th

Oct 25, 2026 - 10:07 am
Search Forum Recap

Daily Search Forum Recap: October 23, 2026

Oct 23, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Google Local, Google Ads, ChatGPT Ads & More

Oct 23, 2026 - 8:01 am
Google

Google AI Overview Citation Cards With AI-Generated Summary Snippets

Oct 23, 2026 - 7:51 am
Google Search Engine Optimization

JPEG XL Image Format Not Supported By Google Images & Google Discover

Oct 23, 2026 - 7:41 am
Google Maps

Google Business Profiles Tests New Advanced Performance Reports

Oct 23, 2026 - 7:31 am
Previous Story: Google Acquires Postini, a Security Company, for $625 Million