Google's Acquisition of Feedburner for Expanded AdWords Distribution Channels?

Jun 6, 2007 - 8:58 am 2 by
Filed Under Google Ads

What will Google's acquisition of Feedburner tell us? At the end of the day, Google wants to make money. As such, a forums post on Search Engine Watch asks whether the acquisition had a goal for Google to expand the Google AdWords distribution channel.

It's entirely possible, and many people agree that this acquisition will also focus on getting more relevant results in the SERPs.

Rob aka evilgreenmonkey says:

It's a reasonable assessment that Google's acquisition of Feedburner simply increases their possible ad inventory (as well as offering some very juicy data). I think that it's highly unlikely that AdWords would be forced onto feeds though, especially without re-numeration. I can see a blogger style implementation happening, where they make it very easy (or maybe the default) to use AdSense in the feeds.

beau summarizes his hypothesis:

BOTTOM LINE: This acquisition increases reach and provides new opportunities for both AdWords advertisers and AdSense publishers. At the same time, it helps Google provide even better results in the SERPS.

I think that this is very true. It will be easier for bloggers to monetize their blogs with Google AdSense integration. I would not be surprised if many new blogs are established as it becomes simpler to monetize via RSS.

Shoemoney is concerned by the recent message on Feedburner's login page that pretty much gives all Feedburner subscribers an option to go with Google or terminate your agreement with Feedburner. I can't say I blame him. That wording is scary.

Forum discussion continues at Search Engine Watch.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 28, 2024

May 28, 2024 - 10:00 am
Google Updates

Memorial Day Google Search Ranking Volatility

May 28, 2024 - 7:51 am
Google Search Engine Optimization

Google's John Mueller On Recovering From Core Updates - Maybe You Had A Good Run...

May 28, 2024 - 7:41 am
Google Ads

Undated Google Ads Experiments To End August 23, 2024

May 28, 2024 - 7:31 am

Google Tests Thin Top Deals Search Bar

May 28, 2024 - 7:21 am
Google Search Engine Optimization

Report: 14,000+ Google Search Ranking Features Leaked

May 28, 2024 - 6:15 am
Previous Story: Why The SMX Muffler