Matt Cutts Tells Us Which Web Directories Can Impact Your Search Rankings

May 15, 2007 - 9:23 am 10 by

Over the weekend, Matt Cutts updated his recent blog post about how to report paid links. He added some questions and answers which gave the members of the Search Engine Watch Forums an idea of a quality directory.

Since Google does put weight on directories, Matt says that submitting to directories are okay, provided that the directory accepts quality sites and is not simply a free-for-all link site.

A: I’ll try to give a few rules of thumb to think about when looking at a directory. When considering submitting to a directory, I’d ask questions like:

- Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.

- What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.

- If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site.

This makes sense. There appears to be nothing wrong with submitting to directories that highlight the sites that are distinguished, and paying for them justifies the manual review of the site.

Forum discussion continues at Search Engine Watch.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
 
Previous Story: Webmasters Frustrated Over Forced Upgrade of AdSense Accounts to Google Accounts