When is the Optimal Time to Implement a 301 Redirect?

May 4, 2007 - 7:22 am 0 by

In a WebmasterWorld forums post, a user asks when a 301 redirect should be put in place. Should you wait for rankings to occur on a new page or should you do so immediately?

The answer is that you don't want to wait for the new pages to rank, especially because of duplicate content concerns:

If there's a possibility of an incorrect URL causing 'duplicate' issues, Google WILL find it. MSN and Yahoo seem to stick fairly rigidly to the sitemap, while Google goes walkabout. 301 asap.

How does Google react to this, they ask?

Well, we know that sometimes it takes time to reacquire those rankings.

They will start to list some of the new URLs quite quickly, but getting most of them listed will take at least 6 months. Some might not make it.

Many of the old URLs will remain in the index for many months, maybe even a year. Your redirect will get the visitor to the correct content anyway.

Once any of the old URLs are shown as Supplemental Results you cannot control what Google will show for those. Ignore them and move on. Google will do what it has to do from then on.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Interview with Google's Adam Lasnik on Paid Links, Duplicate Content, and Other Topics