He says that the best way to optimize the images is to create a separate page that is heavily targeted towards the image that you are creating and then you can link to that page and the image. In his example, he shows how to target the keyword "Black Ferrari 612 Scaglietti," which yields the following results:
- You’ve added a highly-optimised page for the keywords ‘Black ferrari 612 scaglietti’.
- Courtesy of the ‘Back’ anchor on the new page, when a visitor finds the new page through the search engines they can easily find the attached content page.
- You’ve added more content to your site, and SEs love new content & big sites.
As a photographer, this is a pretty neat way of getting the images that I post on my personal photoblog optimized for more search exposure.
We have discussed previously how to optimize images for Google as well.
Forum discussion continues at DigitalPoint Forums.