The other day I took Another Look At Yahoo! "Quick Links" in Search Results. I said that some of the results in Yahoo! Search show what are called "quick links" with added links to the portions of the site.
After posting this information, we had a member come to our forums, Search Engine Roundtable Forums and say that another way to get quick links is to participate in the Yahoo! Search Submit Pro program.
The member said:
Yahoo Search Submit Pro allows you to specify what quicklinks you want to appear under your ad.
After asking the member to expand on what he or she said, he/she added:
Search Submit Pro URLs have a redirect embedded in the search result. For example, a search for Sony turns up Sony.com as the first result, with a clickthrough URL that does not contain any redirect.
In contrast, the 2nd result is for SonyStyle, and has a clickthrough URL that contains a redirect through rdrw1.yahoo.com rather than directly to sonystyle.com which indicates this is a Search Submit Pro result. If you look at the quicklinks, e.g. VAIO Notebooks the rdrw1.yahoo.com redirect string appears again.
Not all quicklinks are the result of search submit pro though, for example Wikipedia entries frequently have Quicklinks. Further down the same search results page, you can see that result #6, the Wikipedia Entry for Sony, has quicklinks that do not contain the redirect. This might be because Wikipedia is an authority site, as previously theorized.
Chris Boggs also told me this is true. This, I find, to be an excellent reason to explore Yahoo! Search Submit Pro.
Forum discussion at Search Engine Roundtable Forums.