Another Look At Yahoo! "Quick Links" in Search Results

Mar 12, 2007 - 6:58 am 2 by
Filed Under Yahoo SEO

Back in September of 2005 we reported that Quick Links Added to Yahoo! Search Results. Based on a Yahoo! Blog announcement they showed off a walmart result that looked like:

walmart-quick-links.gif

Yes, this is very similar to Google's sitelinks but it appears Yahoo! has downplayed the Quick Links a lot.

For a search on walmart, now you get a link that reads Wal-Mart near you, taking you to Yahoo! Local. Back then, you saw they gave you a few Quick Links to store locator, online catalog and in-store now. Why did it change? Maybe based on their research, people only used the store locator link, so they figured to take them to Yahoo! Local instead of Walmart's store locator page.

Yahoo! Quick Links

A search on walmart at Google brings up sitelinks, but not really showing me things like store locator, which I would feel to be more useful then an electronics section.

Google Sitelinks

So Yahoo! feels local results are what searchers want when they look for walmart, and Google feels searchers want to click deeper into a walmart department.

Back to Yahoo! Quick Links. Why did they change them? I still see "quick links" categorized for wikipedia results.

Yahoo! Quick Links

And also for some other type of searches, like group travel:

Yahoo! Quick Links

But what makes these happen? With Google, we believe it has to do with some authoritative status, plus a clear internal linking structure. What about with Yahoo!? I am not 100% sure.

Forum discussion at Search Engine Roundtable Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
 
Previous Story: Google Maps For Your Business Adds Features: Set Your Mark