Geo Targeting Tips With Yahoo! Search Marketing

Feb 23, 2007 - 7:12 am 0 by

There is a relatively old Search Engine Watch Forums thread that has a new post from Discovery with some nice information. He was originally wondering why his geo targeted campaign towards Texas was sending zero traffic to his site and zero impressions on his ad.

Yahoo! informed him he was being way to specific with his campaign.

What Discovery did was created one campaign that was:

  1. Geo targeted to Texas
  2. Uses Texas specific keyword qualifiers
  3. Created a Texas specific landing page

Yahoo! recommended that he create two different campaigns. A campaign for that was geo targeted towards Texas, using the geotargetting tools. And another campaign that uses Texas specific keyword qualifiers.

That method worked, Discovery is now getting traffic, but the traffic isn't converting as well as one would like.

Why did the previous method not work? I suspect it may have to do with it possibly being rare for some Texans to search using the word Texas. So imagine, you live in Texas and you are looking for a local auto insurance company. Would you search "texas car insurance" or "car insurance"? I am not sure - I am a bit too involved in search to be considered the typical searcher...

Forum discussion at Search Engine Watch Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: How Long Do You Spend "Training" A Client After SEO or Design Work Is Done?