Lycos Deals With & Drops Microsoft

Nov 2, 2006 - 7:06 am 1 by
Filed Under

ask-lycos.pngI reported at SEW yesterday that To Power Lycos Search & Search Ads. In short, took the Lycos deal from Microsoft, to power Lycos's search and ppc engine., a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) and LYCOS, Inc.(, a leading web portal, today announced a multi-year agreement whereby will be the search and sponsored listings provider for the LYCOS Network, including,, and Under the terms of the agreement, will provide branded algorithmic search, including Web Search, Image Search, and Zoom Related Search, as well as the Ask Sponsored Listings advertising product across the LYCOS Network. LYCOS is the fifth most popular portal in the U.S., consistently ranked as a top 20 U.S. Web property, with more than 6 million monthly unique visitors using LYCOS Network Search. In addition, LYCOS will transition its current sponsored listings advertisers currently using its pay-per-click platform, InSite AdBuyer, to Ask Sponsored Listings, and will promote the PPC product to advertisers throughout the LYCOS Network.

Now, some folks such as Andrew Goodman, who are heavy in the PPC arena, are saying We don't have a huge amount of time to think about Ask and Lycos these days.

I have not seen much forum discussion on this topic yet. There is a thread at WebmasterWorld that doesn't add much, there is more questions then excitement about this deal.

Forum discussion at WebmasterWorld and Cre8asite Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 24, 2024

May 24, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am
Previous Story: Search Pulse 7: Halloween, Yahoo's Panama, Did-It, Mobile, MSN Links, Eric Schmidt, 30 Point Penality, & More