Is Live.com A New Threat To Google?

So Microsoft launched a new engine last week, well, not really - they just redirected MSN Search to Live.com. And now people are asking if this is going to pose a threat to Google...

- MSN Search results are pretty much the same as the Live.com results. - MSN Search didn't truly compete, in fact they lost share. - Changing a sticker on a package, might not do it. - Placing a sticker over someone's eyes may be the trick.

A Cre8asite Forums thread has some interesting discussion on the topic. I like how Adrian put it;

To me, in my techy world, live search is where you get the results as you type in a query, not just another 'enter keyword, hit enter' type search.

What's 'live' about it?

Plus, interestingly, it doesn't actually have a submit button or anything, just a vague magnifying glass thing at the end of the form field.

Interesting take.

So I personally await the release of Vista to see how restricting that sticker is...

Forum discussion at Cre8asite Forums.