I reported yesterday at the SEW Blog that Yahoo is To Run Huge Global Advertising Campaign.
Yahoo is going to be running a multimillion-dollar global advertising campaign consisting of television, radio, cinema and online advertising.
Yes, they will be even bribing people with coffee and donuts from Dunkin Donuts, with a iced coffee giveaway for Yahoo visitors on Friday, September 22.
The advertising campaign is to begin this Thursday.
Folks in the forums are discussing this advertising strategy. A WebmasterWorld thread has the following quotes;
Yes, a doughnut and coffee would be nice. I still remember the Yahoo commercial with the man living in a trailer in the middle of nowhere, who ordered pillows online to avoid damage from a comet. I don't know why I remember that one, but it doesn't matter, because I rarely search with Yahoo.
Perhaps the advertising money should be spent elsewhere. It wouldn't be a bad idea to learn from other's mistakes. For example GM (and Ford) has tried hard to bribe people into buying their cars, but it hasn't worked. But I bet if they invested their time and money into making better cars, overtime the momentum would shift. Same idea goes for Yahoo!, or does it?
You might hate to admit it, but advertising works. But, you have to have a good product and it's not like throwing a light switch, either. Ask's campaign got them some brand awareness. I think it might have been, longer-term, worthwhile. This should pay off for Yahoo. They are building on a strong brand already. Beside, you got a better idea?
The Yahoo! campaign should be a humorous one, looking back at Yahoo!'s old campaigns and you may even hear some yodeling!
Forum discussion at WebmasterWorld.