Ranking Google AdWords, Yahoo! Search Marketing & Microsoft adCenter

Aug 31, 2006 - 7:43 am 1 by

An excellent WebmasterWorld thread named Top 3 PPC: Where does AdWords Rank for You ranks the three top players, Google AdWords, Yahoo Search Marketing & Microsoft adCenter against each other. The ratings are broken out by (1) Traffic Volume, (2) Quality of Click, (3) Ease of Use, (4) Lowest Cost per Conversion, (5) Technical Support, (6) Has the Options for Your Needs, (7) Versatile and (8) Overall Rank. We have a nice amount of responses so far, but I would love to see more, currently, here is how they rank.

G = Google, Y = Yahoo and M = Microsoft. Each letter represents a vote for that slot. Ties are represented /.

(1) Traffic Volume: #1 G G G G G G M G G #2 Y Y Y Y Y Y Y Y Y #3 M M M M M M G M M (2) Quality of Click: #1 M M M M M M M Y G #2 G G G Y G G G G M #3 Y Y M G Y Y Y M Y (3) Ease of Use: #1 M Y G G G G G G G #2 Y G Y Y Y M Y/M Y M #3 G M M M M Y X M Y (4) Lowest Cost per Conversion: #1 M M M M M M M G G #2 G Y/G G Y Y G G Y M #3 Y X Y G G Y Y M Y (5) Technical Support: #1 M Y G Y M Y M G Y #2 G M/G Y M Y M Y Y M #3 Y X M G G G G M G (6) Has the Options for Your Needs: #1 G Y/G G G G G G G G #2 Y M Y Y M M M Y M #3 M X M M Y Y Y M Y (7) Versatile: #1 G Y G G M G G G G #2 Y G Y Y G M M Y M #3 M M M M Y Y Y M Y (8) Overall Rank: #1 G M M G M G M G G #2 M Y/G G Y Y M Y Y M #3 Y X Y M G Y G M Y

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 11, 2025

Jul 11, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Helpful Content Recoveries With Core Update, AI Mode Expands, Hidden Ad Terms & Fewer Ad Clicks

Jul 11, 2025 - 8:01 am
Google Maps

Google Local & Business Profiles Drops June 25th - Reporting Glitch?

Jul 11, 2025 - 7:51 am
Google

Google Tests Zoom Effect In On Images Within Search Results

Jul 11, 2025 - 7:41 am
Bing Search

Bing Search Image Box Tests Explore Image & Visual Search Buttons

Jul 11, 2025 - 7:31 am
Bing Search

Microsoft Bing Tests Delivery Truck Icon In Search Ads

Jul 11, 2025 - 7:21 am
Previous Story: AdSense Beautifier for Wordpress