Google's New Expandable More Link

Aug 18, 2006 • 7:04 am | comments (3) by | Filed Under Google Search Engine

August 10th, I reported at the SEW blog that Google replaced Froogle with Google Video as the links on the homepage and top of the Google search box on the search results pages and also that they added an expandable more link. When you click on the "more >>" link, a DHTML drop down pops up with other Google services.

People in the forums talked some on Froogle being phased out for the Video link. But I have not seen any threads on the "more" link itself. Of course, it is possible that I missed the chatter, since I was at SES San Jose.

Does replacing Froogle with Video make a huge difference to SEOs? You can see from a traffic perspective that Google Video surged based on Bill Tancer's data. You will also see from that data that Froogle dropped from #5 to #7.

But think about it. Which vertical engine gets more play in the main organic search results? Heck, I even did a search on expandable more link and it returned an Froogle result for a "17 Link Stretch Bracelet ||17 Hoops for Charms Or Beads." It is clear to me that you see way more Froogle vertical creep instances than you do with Google Video.

Still, how much do you think this affects an SEO? Did you see your sales drop by referring source of Froogle?

The more link? Does that work for you?

Forum discussion at Search Engine Watch Forums.

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