A Friendly Reminder to Think About SEO When Redesigning

Aug 1, 2006 - 11:24 am 1 by

Many agencies today still live in the reactive state, as I call it, when it comes to SEO. No agency is completely immune from this, but others are almost thick-skulled, it seems. When you go about a site redesign: remember the search engines! If you get a fair amount of traffic from search, and then revamp the site without thinking about any rankings implications, you may find yourself suddenly "invisible."

Many threads can be found each day dealing with the subject of 301 redirects as well as about ensuring your site statistics counters are properly configured. A recent thread at High Rankings Forums showed what can happen when a site is redesigned and a potentially jealous former developer looks at what he feels are your stats. The thread, titled "Can Traffic Really Drop By 90%? A sanity check before talking to client."

Enjoy the thread and remember SEO or at least proper redirecting should be "baked-in" to any site redesign. Be proactive!

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: How Does Load Balancing Figure Into SEO Efforts?