USA Today posted an article named Website designers want searches to work for free. The article explains how web designers are doing their best to rank sites well in the organic Google results. The article is probably the most accurate out of all the articles I have seen by a big media publisher. They discuss the importance of links and the importance of quality links versus non quality links.
The article also has quotes from "us." By "us" I mean, from our buddies in the community, including;
"If you are intending to build a profile online, a website alone won't cut it anymore," says Rand Fishkin, CEO of website consulting firm SEOmoz.
"The younger people at companies who are using blogs and going on MySpace are starting to make their firms more savvy about it," says Fishkin.
To do well on Google, says Greg Boser, who runs the WebGuerilla consulting firm, is to understand the Web as a whole.
"By getting yourself out there on other sites, like blogs, Google will really reward you for those links and help your site rise," Boser says.
"It's the same thing any small business would do to get started," says Matt Cutts
"You would drop fliers all over town. Online it's the same thing. Trying to get links is letting people know about you and what you're doing."
"This never could have happened five years ago," she says. "It took the blogging and social networking revolution to make this happen."
Forum discussion at Search Engine Watch Forums.