Yahoo! Removes "Add To My Yahoo" Link in Search Results

May 25, 2006 • 7:42 am | comments (1) by twitter Google+ | Filed Under Yahoo Search Engine Optimization
 

I am not sure when this happened, but in the past when you did a search in Yahoo and a site with an RSS showed in the results, an "Add To My Yahoo!" link was present. The "Add To My Yahoo!" link was a quick way to enable Yahoo! registered users to subscribe to a site's RSS feed. But that is now gone. Or appears to be gone.

Conduct a search on search engine roundtable, you won't see the link there, you will just see the following.

add-to-my-yahoo-removed.gif

So, does that mean Yahoo! cares less about RSS these days? A post I wrote back in July 2005 named Using RSS to Improve Yahoo Search Success praised Yahoo!'s RSS approach. Here is the image of the SERPs from that post.

yahoo-rss-myweb-visibility.gif

So where did it go? Why did it go? Does Yahoo! not care about RSS feeds any more? So many questions.

Forum discussion at WebmasterWorld.

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