Chris Sherman moderates this session.
Jake Baillie from TrueLocal with a Dr. Phil slide. Common Dynamic site issues... (1) Circular navigation, same two links go to the same place. (2) Print-friendly pages to fix, block them in robots.txt or use CSS/Ja to generate them. (3) Canonical URL problem (what is my homepage, index.asp, default.html, / or what?) (4) Looks dont count, just add content. (5) Badly implemented mod_rewrite code, DNS errors with multiple domains. make sure to 301 redirect them. (6) Don't use a poorly written cloaking scripts. To prevent duplicate content, the same content should not be accessible via multiple URLs. What are URL rewrite URLs? He examples it. If your site is fully indexed by the search engines - don't use URL rewriting. He shows some of his "tasty tips" which I am not writing here.