What is Link Churn?

Jan 9, 2006 - 10:00 am 6 by
Filed Under Link Building

Link churn which is mentioned in this patent application is "computed as a function of an extent to which one or more links provided by the document changes over time." Basically that means the rate a link and/or its anchor text change from an origin's page or document. The patent application discusses that Google may apply a penalty of your "link churn" is above the threshold, i.e. "63. The method of claim 62, wherein adjusting the ranking includes penalizing the ranking if the link churn is above a threshold."

The question is, what is that threshold?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 13, 2026

Feb 13, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live

Feb 13, 2026 - 8:01 am
Google Search Engine Optimization

Where Are Those New Google Search Console Features?

Feb 13, 2026 - 7:51 am
Google Ads

Google Ads Product Eligibility View Across Campaigns

Feb 13, 2026 - 7:41 am
Google Search Engine Optimization

Google Still Recommends You Focus On Visible Anchor Text For Links

Feb 13, 2026 - 7:31 am
Google Ads

Google Ads Recommended Experiments

Feb 13, 2026 - 7:21 am
 
Previous Story: Taking Internal Linking Too Far