What is Link Churn?

Jan 9, 2006 - 10:00 am 6 by
Filed Under Link Building

Link churn which is mentioned in this patent application is "computed as a function of an extent to which one or more links provided by the document changes over time." Basically that means the rate a link and/or its anchor text change from an origin's page or document. The patent application discusses that Google may apply a penalty of your "link churn" is above the threshold, i.e. "63. The method of claim 62, wherein adjusting the ranking includes penalizing the ranking if the link churn is above a threshold."

The question is, what is that threshold?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Taking Internal Linking Too Far