Does YPN's Targeting Work?

Nov 22, 2005 - 8:26 am 0 by

DigitalPoint forum members discuss the pros and cons of targeting with YPN. The thread creator rationalizes that since YPN only has a total of 150 categories and subcategories and DMOZ has ~590,000, so there is no way to target perfectly with an almost 585,850 difference in categories. :)

After that thread, let me quote you phrases of responses to that.

On some sites it may serve targeted ads without using targeting, but I found one to two weeks later that had changed and could only be corrected by using targeting. I experienced a huge improvement by using targeting.

I started using the manual targeting option and the relevance is still very poor BUT I seem to be raking in the dough since then.

I don't bother with targetting, 95% of my pages serve relevant ads without it.

Today, I am seeing the YPN Ad Targeting feature working in REAL TIME!!! I change category, I get the new category ads. I change category again, I get the new category ads, RIGHT NOW! Sometimes the ads are way off, but I GET TO SEE THEM! Fantastic! Give it a shot. You can only gain.

Basic premise, like always, test it on your site and see what works best for you.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Google Tests Collapsible OneBox Results