Pay-Per-Click Search Engine Marketing Handbook Review

May 12, 2005 - 4:58 pm 3 by
Filed Under SEO Books

Two weeks ago I read a book by Boris & Eugene Mordkovich named Pay-Per-Click Search Engine Marketing Handbook. The book has a tremendous amount of advice, strategies and even future opinion on Pay Per Click engines. The beginning of the book talks about the history of PPC, which is nice but not really meant for someone who wants to simply improve or get started with his or her PPC campaign. After you get past the intro pages, you get to the meat of the goodies. Of course the book delves deep into Google AdWords and Yahoo!'s Search Marketing (Overture), but it also goes into the 2nd and 3rd tier PPC engines and contextual components of PPC.

As you read through the book, you learn a great deal about the pros and cons of each PPC engine. They also provide detailed reviews of pay per click tools; management tools, tracking tools and research tools. This book is a no-brainer for anyone seriously using the PPC engines. For under $20, the coupons you get alone make it worthwhile.

For more information on this book, visit http://www.ppcbook.info/.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: RustySearch Hits 5,000 Rated Searches