On April 14th, 2005, WebmasterWorld Local Search Moderator, Chicago, started a thread named Ingenio Pay Per Call to Launch on AOL tomorrow. About one month later, there is mostly positive feedback on the Pay Per Call advertising model launched by Ingenio. Chicago's full review can be found in that thread message # 5, but here are the bullet points:
AOL Display: Excellent - Premium Position, Professional Display
AOL AD Distribution: Very low - 1 ad per category will display for user query. Broad categories are mapped to keyword queries.
Tracking: Very good interface
Landing Page: Very good - Map, Coupon, descriptions, etc.
Ad setup process: Good and getting better
Bid process: Intuitive but restrictive due to category (not keyword) distribution
Bid Levels: Some really nice opportunities exist for early movers
Member GameMasterM posted a rave review on Ingenio's Pay Per Call service;
We have real estate ads in California and we are capturing a good part of the state (major and minor cities) unchallenged right now. $2.15 per call and loving it. I believe we are unchallenged because no one is selling the idea. It is word of mouth from what I see. Our FindWhat campaign has a little more competition. Not as many calls because we are not showing statewide (by choice).