Yahoo! (Overture) Continues to Add SEMs to API

Mar 27, 2005 - 9:58 am 0 by

Last week, we covered a forum thread on the topic of Yahoo! to Limit Access to PPC API. It is important to note that an update has been made to that thread that denies this. An "OvertureRep" says as follows:

It seems there have been some miscommunications here. Just to set the record straight, Overture (Yahoo! Search Marketing) continues to grow the number of advertisers, SEMs and agencies participating in our API program. In fact, over the last few weeks we have added a significant number of each to the program. Please know our third party partners and programs are and will continue to be an essential strategic part of our business.

It is important to note that the OvertureRep said "over the last few weeks we have added a significant number of each to the program." It does not say that they have accepted every single individual SEM into the program that applied. It does say they have accepted a "significant number" over the past few weeks.

The question is; what qualifications are required to be accepted into the program? To be honest, I am just fine if they do not release a qualification list. But I can see how many would be upset to be rejected, without clear steps as to what they must do to meet the criteria.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 21, 2025

Mar 21, 2025 - 10:00 am
Search Engine Roundtable Vlog

Search News Buzz Video Recap: Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More

Mar 21, 2025 - 8:01 am
Google Updates

Google March 2025 Core Update Volatility Bursts Or Tools Confused?

Mar 21, 2025 - 7:55 am
Google Ads

Google Ads Now Lets You Quickly Hide All Recommendations

Mar 21, 2025 - 7:51 am
Google Search Engine Optimization

Google: Stop Over Focusing On Tiny SEO Metrics

Mar 21, 2025 - 7:41 am
Google Search Engine Optimization

Google Search Console API To Support 24-Hour Hourly View

Mar 21, 2025 - 7:31 am
Previous Story: MAC Address vs. Apple's Mac: An AdWords Tale