Two Negatives Make a Positive in a URL

Feb 1, 2005 - 10:10 am 0 by

HighRanking's forum is really great, some of the forum threads are so basic, that it really makes you think about the fundamentals - which, as many of you know, helps with the more complex areas of a topic. I think that is why many top level professors like to teach the introductory course and the very complex courses. Back on topic...

In a thread at HighRankings, a member asks if there is a difference between having two hyphens in a URL compared to one. Well, a hyphen is considered a space - although the member thinks hyphens are not a space, they are. In the thread, it seems as if, the member feel that two hyphens would make a plus sign. Elementary math, two negatives make a positive ( - * - = +). Wouldn't that be cool?

Anyway, two hyphens just equal two spaces. For example; domain.com/new-york--jets.html would translate to New York Jets. Not sure if you noticed two spaces between "York" and "Jets". But then again, do keywords in URLs help with rankings? That is a debate that has been going on since before SEOs were called SEOs (but back then they did weight in a lot).

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google AI Overviews Bug Removes Links & Citations

Feb 4, 2026 - 4:39 pm
Google News

Google Ad Revenue Up 14% - Google's Biggest Revenue & Ad Revenue Yet

Feb 4, 2026 - 4:10 pm
Search Forum Recap

Daily Search Forum Recap: February 4, 2026

Feb 4, 2026 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up Big Time Starting On February 2nd

Feb 4, 2026 - 7:55 am
Bing Search

Microsoft Publisher Content Marketplace - Pay For AI To License Content

Feb 4, 2026 - 7:51 am
Google Search Engine Optimization

Google Hit Self-Promotional Listicles In Recent Unconfirmed Updates?

Feb 4, 2026 - 7:41 am
 
Previous Story: Can a Search Engine Index a Password Protected PDF?