Can the Average Site Compete with the Directories?

Jan 12, 2005 - 12:55 pm 6 by
Filed Under Search Theory

Its a question that was brought up at HighRankings Forum, "If most of the sites competing to be in the top 20 google listings for my keyword are directories, do I need bigger guns than if they were not directories?" The thread gets into PageRank, link building and normal optimization. But let's really think about it.

A directory is a "hub". Hubs are important, and search engines know that - and rank them well. Authorities are possibly more important then hubs and tend to rank above hubs, on many occasions. For this individual to rank above a hub (directory) for a search term that is very hub centric, he would have to become an authority. Becoming an authority can happen a dozen of ways, right now links are fairly important.

I question the search term this individual is trying to rank well for. If the first 20 results are all directories, maybe he is trying to rank well for the wrong keyword phrase. Just a hunch, without knowing the specific keyword or site in question.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2025

Jan 16, 2025 - 10:00 am
Google News

Google Partners With The AP To Gain Real Time Data

Jan 16, 2025 - 7:51 am
Google Ads

Google Ads Tests Chat Button In Top Nav Of Advertiser Console

Jan 16, 2025 - 7:41 am
Google

Google Tests Search Results Zooming In To Next Page Of Search Results

Jan 16, 2025 - 7:31 am
Google Search Engine Optimization

Google Prefers Review Ratings To Contain Author Name & Comments

Jan 16, 2025 - 7:21 am
Google Ads

Google Updates Child & Teen Ads Policies Around Transparency

Jan 16, 2025 - 7:11 am
Previous Story: Microsoft Aims to Block AdSense