Hijacking Google Results with 302 Redirects - Bait & Switch

Sep 22, 2004 - 4:20 pm 0 by

Yes, site rankings can be literally highjacked by your competitors by (1) stealing your content and (2) using a 302 redirect. How does it work? GoodSite.com ranks in the number three slot at Google. EvilSite.com comes along and copies the content directly from GoodSite.com. Then EvilSite.com puts a 302 redirect from EvilSite.com to GoodSite.com.

Many believe that Google looks at this as EvilSite.com as the new page for GoodSite.com. Why? (1) Same content and (2) the 302 redirect gives it a spin. So Google will go ahead and remove the GoodSite.com page from the listings with its duplicate content filter and replace the listing with EvilSite.com.

Now of course, you got the 302 redirect sending all the traffic from EvilSite.com to GoodSite.com, right? Well, not if they are only giving this 302 redirect to Google through IP Delivery. What this does is effectively allow searchers to go to EvilSite.com, because the 302 redirect will not redirect the actual users.

The bate and switch worked.

A huge thread on this topic is over at WebmasterWorld.

bait-and-switch.gif

I would like to thank Max Chirkov for giving me the details for some of this entry.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Bing Search

Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression

Apr 19, 2024 - 7:11 am
Previous Story: Are Your Keywords Making Your SEO Copy Incoherent?
Next Story: 6 Invites For Free